3.1. Data We Collect

Personal Identifiers: Name, email, phone, address.

Transactional Data: Order history, cart contents, payment confirmations.

Technical Data: IP address, device/browser metadata, geolocation (with consent).

Behavioral Data: Browsing patterns, search queries, time spent per screen.

3.2. Purpose of Processing

Order Fulfillment: Process and deliver your Orders.

Personalization: Tailor recommendations, offers, and content.

Analytics & Improvement: Optimize our app, detect fraud, and improve UX.

Marketing: Send promotions, newsletters, and push notifications (opt-in basis).

3.3. Legal Basis for Processing

Consent: For marketing communications and optional features.

Contractual Necessity: To perform the service you’ve requested.

Legal Obligation: Compliance with tax, audit, and regulatory requirements.

Legitimate Interests: Fraud prevention, platform improvement (balanced against your rights).

3.4. Data Sharing & Disclosure

Service Providers: Logistics partners, payment gateways, cloud hosts.

Affiliates & Acquirers: In event of merger, acquisition, or sale of assets.

Legal Requests: Courts, law enforcement, or government agencies, when required by law.

3.5. Cookies & Tracking Technologies

Essential Cookies: For login, order tracking, and security.

Performance Cookies: For analytics (Google Analytics, Mixpanel).

Advertising Cookies: To deliver relevant ads on and off our platform.

3.6. Data Retention & Security

Retention Period: Personal data retained for the longer of (a) 7 years from last activity, or (b) as required by law.

Security Measures: SSL/TLS encryption, PCI-DSS compliance, regular vulnerability assessments.

3.7. Your Rights & Controls

Access & Portability: Request a copy of your data.

Rectification & Erasure: Correct or delete inaccurate/outdated information.

Objection & Restriction: Opt-out of marketing; restrict automated profiling.

Withdraw Consent: For any processing that relies solely on consent.

To exercise any of these rights, contact:

Email: grocygosupermarket@gmail.com

Phone: +91 9019925018